Natural Latsyrc's story starts with Director Joanne and a passion for handmade products. Under the name Heavenly Handmade, Joanne crafted her candles, resin boards, and wax melts from home, bringing her lovingly made creations to the weekend markets in Honeywood, Western Australia. It was here, among the stalls and the community, that the foundation of something truly special was laid.

As Joanne's love for crystals was reignited, she began incorporating crystals into the business alongside her handmade products, driven by a deep passion and love for the craft. Demand grew quickly, and before long Joanne found herself carting more and more stock to meet the needs of her loyal market customers. It was around this time that her son Zachary, who is now the Business Manager of Natural Latsyrc, stepped in to help Joanne navigate the growing demand and transition the business. Together, they worked to build on the strong foundation Joanne had created, and it was this growing momentum and family dedication that inspired the rebrand from Heavenly Handmade to Latsyrc Crystal Co, and the decision to take the next big step forward.

With demand showing no signs of slowing, Joanne and Zachary made the move to take up residence in the Kwinana Shopping Centre, where the business quickly outgrew not one but two stores, all while building a devoted and ever-growing local following. As the business continued to flourish, Joanne and Zachary began taking on employees, growing the team and bringing in passionate people who shared their love for crystals and handmade products. Seeing an opportunity to expand on their bath and body offering, Joanne acquired Natural Soapy Suds, a well-loved and well-known local business that had become a staple of the South West Perth community, combining it with Latsyrc Crystal Co to merge the best of both worlds into one brand. And so, Natural Latsyrc was born, a business that truly has it all, from handcrafted bath and body products to an incredible crystal collection.